Marketing To The Pre-Historic Mind:
How The Hot New Science of Behavioural Economics Can Help You Boost Your Sales

There exists a psychological phenomenon (called The Positive Negative Asymmetry Effect) that has a powerful impact on how people think, decide and buy – and therefore on how businesses sell (or should sell).

Marketing to the Pre-historic Mind explores this phenomenon, shows you where and how it pops up in sales and marketing, and most importantly, arms you with techniques to capitalise on its power. You will learn how to tear down customer resistance, improve the response rate to your sales messages and get more people to buy your products and services.

Table of Contents:

• 1. About this book:
  • The Theory That Won a Nobel Prize
• 2. The Positive Negative Asymmetry Effect:
  • What Vince Vaughn and Bill Clinton Can Teach You About Marketing
• 3. Loss Aversion & Framing Effects:
  • When a Glass Half Empty Is More Persuasive Than a Glass Half Full
• 4. Risk Aversion:
  • If That’s True of Entrepreneurs, Think What Your Average Customer Is Like?
• 5. The Endowment Effect:
  • When a Bird In Hand Is Worth 14 In The Bush
• 6. Status Quo Bias:
  • What an Out-dated Piece of Legislation Can Teach You About The Psychology of Buying
• 7. From Description to Prescription:
  • Using These Systematic Biases To Increase Your Sales

Just enter your email below and we will immediately email you a copy for free. Plus, every time we post a new article (usually once a week), we will send it directly to your email.